Yes, it's a borderline retarded idea... but, the kid made a million bucks. More power to him.
Here's the idea. Set aside 1 million pixels worth of space on your homepage. Sell each pixel for $1. Sell out, and you make yourself a million bucks.
Click Here To Go To The Million Dollar Homepage
Got quite a bit of media coverage recently. Anyway, I found it interesting. Check it out.