Tuesday, December 21, 2010
Picked up a piece of American Greetings (AM) at 21.97. The company has a number of domestic greeting card brands (Papyrus, Carlton Cards, ...) as well as a few internet-based brands (BlueMountain, Egreetings, ...). What got me interested was the 2.5% dividend yield and what looks to be reasonably good value on an earnings basis. The company announces its quarterly earnings tomorrow, and I figured I'd pick some up ahead of it. Adding this to the long-term portfolio... it's not intended to be a pure trade.